Skip to content
Back to Products
Joico Defy Damage Protective Shampoo
4.5Ulta Rating

Joico

Defy Damage Protective Shampoo

shampoo

sulfate_freeVeganCruelty FreeSustainable PackagingConscious Beauty

Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.

This page contains affiliate links. Rituala may earn a commission if you purchase through them, at no extra cost to you.

$9.50

Catalog price — Amazon pricing may differ.

Search on Amazon

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo

Best For

Hair Types

StraightWavyCurlyCoily

Addresses Concerns

MoistureRepairFrizz Control

Can't find what you're looking for?

Request a product and we'll add it to our catalog. Help us build a better collection for everyone.

Choose AI guidance

With your permission, Rituala sends relevant hair-profile and quiz answers, hair and scalp concerns, routine and product details, approximate location and climate (if provided), check-in ratings and notes, and messages you submit to Google Gemini to generate personalized guidance, product analysis, and replies.

This is optional. You can still browse products, read saved guidance, and track your routine without AI. Turn this off any time in Privacy & Data settings to stop future sharing. Revoking cannot recall data already sent.

Only share details you are comfortable sending to Google. AI can make mistakes and does not provide medical advice.

Read our Privacy Policy

Sign in first to save your permission. Your message stays here.