Joico Defy Damage Protective Shampoo
4.5Ulta Rating

Joico

Defy Damage Protective Shampoo

shampoo

sulfate_freeVeganCruelty FreeSustainable PackagingConscious Beauty

Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.

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$9.50

Catalog price — Amazon pricing may differ.

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo

Best For

Hair Types

StraightWavyCurlyCoily

Addresses Concerns

MoistureRepairFrizz Control

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