Skip to content
Back to Products
Alterna Caviar Anti-Aging Infinite Color Hold Shampoo
4.6Ulta Rating

Alterna

Caviar Anti-Aging Infinite Color Hold Shampoo

shampoo

Sulfate-freeParaben-freePhthalate-freeSynthetic color-freeUV protectionsulfate_free

A gentle sulfate-free cleanser that helps to preserve color while replenishing moisture. This shampoo provides UV protection and reduces color fade for long-lasting vibrancy while combating chronological, chemical, and environmental aging.

This page contains affiliate links. Rituala may earn a commission if you purchase through them, at no extra cost to you.

$36.00

Catalog price — Amazon pricing may differ.

Search on Amazon

Benefits

  • Preserves hair color vibrancy
  • Provides UV protection
  • Replenishes lost moisture
  • Gently cleanses without stripping color
  • Reduces color fade for long-lasting vibrancy

Best For

Hair Types

StraightWavy

Addresses Concerns

MoistureFrizz Control

How To Use

Massage shampoo throughout wet hair. Rinse thoroughly.

Can't find what you're looking for?

Request a product and we'll add it to our catalog. Help us build a better collection for everyone.

Choose AI guidance

With your permission, Rituala sends relevant hair-profile and quiz answers, hair and scalp concerns, routine and product details, approximate location and climate (if provided), check-in ratings and notes, and messages you submit to Google Gemini to generate personalized guidance, product analysis, and replies.

This is optional. You can still browse products, read saved guidance, and track your routine without AI. Turn this off any time in Privacy & Data settings to stop future sharing. Revoking cannot recall data already sent.

Only share details you are comfortable sending to Google. AI can make mistakes and does not provide medical advice.

Read our Privacy Policy

Sign in first to save your permission. Your message stays here.