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Not Your Mother's aura boost Hydrate Shampoo
4.6Ulta Rating

Not Your Mother's

aura boost Hydrate Shampoo

shampoo

Clean IngredientsSustainable PackagingSulfate Surfactant-FreeParaben-FreeColor SafeCGM Friendly

Lean on Not Your Mother's Aura Boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don't need to invite in what you do: softer, smoother, stronger hair supported by aloe, peptides, and magnesium, and apple wood scent.

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$10.99

Catalog price — Amazon pricing may differ.

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Benefits

  • Hair shampoo for women helps soften and hydrate hair
  • Supports stronger, healthier-feeling strands
  • Gently cleanses without stripping, leaving hair feeling nourished and balanced
  • Helps fortify with aloe, peptides, and magnesium
  • Hydrating shampoo for dry hair, stressed hair, or breakage-prone hair
  • Great for all hair types, including straight hair, wavy hair, and curly hair
  • Safe for color treated hair

Best For

Hair Types

StraightWavyCurlyCoily

Addresses Concerns

MoistureFrizz Control

How To Use

Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with Aura Boost Hydrate Conditioner.

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