Joico Colorful Anti-Fade Shampoo for Long-Lasting Color Vibrancy
3.6Ulta Rating

Joico

Colorful Anti-Fade Shampoo for Long-Lasting Color Vibrancy

shampoo

sulfate_freeVeganCruelty FreeSustainable PackagingConscious Beauty

Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.

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$23.00

Catalog price — Amazon pricing may differ.

Benefits

  • Color vibrancy lasts up to 8 weeks*
  • Free of SLS/SLES sulfates**
  • Provides UV protection for longer-lasting color***
  • Increases shine, manageability and strength****
  • *Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo
  • **SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
  • ***When using Colorful Glow Beyond Anti-Fade Serum
  • ****Against combing breakage on damaged hair

Best For

Hair Types

StraightWavyCurlyCoily

Addresses Concerns

MoistureRepairFrizz Control

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