Skip to content
Joico Colorful Anti-Fade Shampoo for Long-Lasting Color Vibrancy
3.6Ulta Rating

Joico

Colorful Anti-Fade Shampoo for Long-Lasting Color Vibrancy

shampoo

sulfate_freeVeganCruelty FreeSustainable PackagingConscious Beauty

Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.

This page contains affiliate links. Rituala may earn a commission if you purchase through them, at no extra cost to you.

$23.00

Catalog price — Amazon pricing may differ.

Benefits

  • Color vibrancy lasts up to 8 weeks*
  • Free of SLS/SLES sulfates**
  • Provides UV protection for longer-lasting color***
  • Increases shine, manageability and strength****
  • *Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo
  • **SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
  • ***When using Colorful Glow Beyond Anti-Fade Serum
  • ****Against combing breakage on damaged hair

Best For

Hair Types

StraightWavyCurlyCoily

Addresses Concerns

MoistureRepairFrizz Control

Can't find what you're looking for?

Request a product and we'll add it to our catalog. Help us build a better collection for everyone.

With your permission, Rituala sends relevant hair-profile and quiz answers, hair and scalp concerns, routine and product details, approximate location and climate (if provided), check-in ratings and notes, and messages you submit to Google Gemini to generate personalized guidance, product analysis, and replies.

This is optional. You can still browse products, read saved guidance, and track your routine without AI. Turn this off any time in Privacy & Data settings to stop future sharing. Revoking cannot recall data already sent.

Only share details you are comfortable sending to Google. AI can make mistakes and does not provide medical advice.

Read our Privacy Policy

Sign in first to save your permission. Your message stays here.