Skip to content
Back to Products
Virtue Clarifying Charcoal & Coconut Purifying Shampoo
4.7Ulta Rating

Virtue

Clarifying Charcoal & Coconut Purifying Shampoo

shampoo

Cruelty FreeVegansulfate_freeCruelty FreeVegan

Whisk away the impurities that can weigh down hair and make it lifeless with Virtue's deeply cleansing Purifying Shampoo.

This page contains affiliate links. Rituala may earn a commission if you purchase through them, at no extra cost to you.

$32.00

Catalog price — Amazon pricing may differ.

Search on Amazon

Benefits

  • Detoxifies hair
  • Refreshed and Shinier hair

Best For

Hair Types

Coily

Addresses Concerns

MoistureRepairFrizz Control

How To Use

Using a quarter-size amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner. Use once weekly, or more if needed, to remove residue, product build-up, and impurities.

Can't find what you're looking for?

Request a product and we'll add it to our catalog. Help us build a better collection for everyone.

Choose AI guidance

With your permission, Rituala sends relevant hair-profile and quiz answers, hair and scalp concerns, routine and product details, approximate location and climate (if provided), check-in ratings and notes, and messages you submit to Google Gemini to generate personalized guidance, product analysis, and replies.

This is optional. You can still browse products, read saved guidance, and track your routine without AI. Turn this off any time in Privacy & Data settings to stop future sharing. Revoking cannot recall data already sent.

Only share details you are comfortable sending to Google. AI can make mistakes and does not provide medical advice.

Read our Privacy Policy

Sign in first to save your permission. Your message stays here.